“I found Ernest through Millican bags. From issue 1 and the blog, we’ve already bought things from Carve Cases and there is a rather nice bike I’m looking at to add to my collection out here... If only the brown gloves next to the binoculars hadn’t sold out! Your concept is great, especially for those of us living overseas at the moment but still feeling very British!”

“Ernest is a tablet publication done right. I’ve seen so many publishers try and strike the perfect balance between functionality, interactivity and an interface that doesn’t distract from the editorial — and this is the by far the best example. What’s more, Ernest’s content really tugs on the heartstrings of the adventurer in all of us. A lovingly made indie mag for the 21st century.”

“So little that’s published aims to elevate the reader’s existence rather than mitigate it’s own. Ernest grasps this with joyous, yet particular abandon.”

“Rarely can style and substance have been so finely balanced as on the pages of Ernest. Aesthetically stunning throughout, it is tempting to navigate your way through Ernest simply admiring the quality of the photographs and other illustrations. Ernest is a self-confessed work of ‘slow journalism’, however, and once more time is given to reading the content, one quickly realises this is consistent writing of genuine insight. Drawing together an eclectic bunch of contributors, the reader is divulged in first-hand knowledge on subjects diverse as outdoor adventure to traditional craft, and from artisan food to curious and quirky histories.

An independent publishing project that is part of a rapidly-growing subculture of indie mag makes, perhaps Ernest’s greatest achievement is its timeless quality. Despite representing a new venture, Ernest has the atmosphere of something far more antique. Akin to an old armchair, it is comfortable, familiar and somehow reassuring. Long live Ernest”

“I first found this magazine in print form. A publication of pleasing quality with articles which are varied, witty, interesting, well written and which left me very enthusiastic about the next issue. Luckily for me the electronic version is published more frequently and includes additional content, this will help to keep me sated at least for a little while. Anyone with an interest in the more curious and charming aspects of life will find something here to intrigue them. The only problem is trying to crow-bar your new found knowledge into conversation. You will want to share.”